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Case Study

DermaPure-CleanSkincareDTCExperience

A bespoke WooCommerce theme developed with custom Gutenberg blocks, product routine builders, and optimized checkout funnel.

Year2025
DisciplineE-Commerce
Read1 min read
RoleDesign & Development
#WordPress#WooCommerce#Custom Theme#UI Design
Visit SiteSOURCE
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DermaPure Hero and Product Bottle
DermaPure Routine Quiz

The Work

The thinking, the trade-offs, and what shipped.

DermaPure Skincare Store

DermaPure is a custom WordPress and WooCommerce solution designed to provide the performance and visual elegance of modern headless stores while keeping content management simple for store owners.

Key Features

  • Custom Gutenberg Blocks: Built with React and @wordpress/scripts, giving editorial staff full layout control within strict brand guidelines.
  • Dynamic Skincare Quiz: An interactive questionnaire that analyzes skin goals and recommends custom regimen bundles.
  • Conversion-Optimized Checkout: Frictionless one-page checkout resulting in a 24% reduction in abandoned carts during user testing.
  • Speed & Caching: Scored 98/100 on Google PageSpeed Insights through critical CSS inlining and WebP image optimization.
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